Click and Collect poised to capture future supermarket spend
Click and Collect concepts and drive-in formats are expanding rapidly across Europe as retailers seek to capture spend from omni-channel shoppers. The retailer benefits of click and collect and drive-in formats are clear, by integrating mobile and online ordering with their physical stores, retailers can take their offer directly to the shopper. Learn more about these trends in the interview with Aldata's Donal Mac Daid.
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Click and collect and drive-in formats are a growing phenomenon across Europe, as retailers look to capture spend from an increasingly omni-channel shopper and make best use of their existing store and supply chain portfolios. With much physical store expansion now on hold, leading grocery retailers are eager to maximize their investments and drive productivity of their existing assets. Click and collect also enables retailers to combine a larger food and non-food offer in a local store.
For the consumer, click and collect is a no-brainer with multiple benefits, not least convenience. Shoppers designate the collection time and pick up point. They are no longer constrained by supermarket’s home delivery schedules. Mobile ordering is another bonus, allowing consumers to shop, literally on the go; while real time availability of products on the retailer websites ensures shoppers will never be disappointed with substituted items. In France, leading retailers go one step further by providing an opportunity for shoppers to vet and check their fresh produce at the pick-up point, de-risking the purchase and eliminating a potential barrier to online sales.
Making Assets work harder demands even more from your Supply Chain
Aldata can help retailers evolve and improve their omni-channel capabilities for customers, says MacDaid. “We know how to implement flexible supply chains and introduce concepts that can extend assortments without increasing physical space and manage assortments across channels. We also understand the importance of fulfilling the order and enabling the shopper to decide exactly how they want to shop.”
Aldata’s expertise in omni-channel solutions spans order management, order picking in distribution centers, fulfillment centers or stores; and managing the replenishment cycle of products. This capability is vital in order to provide excellent customer service, however consumers choose to shop. The solutions also allow retailers to adapt to their customers’ changing needs, expand their offers and efficiently optimize their existing store assets.