News

Aldata, a global leader in retail and distribution improvement software, today announced that CROSSMARK, a leading sales and marketing services organization that provides growth solutions to drive shopper purchase, build brands and provide critical information for business growth, will use Aldata’s Shelf Planning and Space Automation solutions to tailor product assortments for its leading retail and manufacturing clients.

With Aldata, CROSSMARK is able to effectively collaborate with customers looking to optimize shelf space with store-specific planning. The Aldata solutions provide organizations with the application tools they need to understand their customers’ buying habits, tailor product assortments to meet their needs and drive loyalty.

“Retailers need to gain a true understanding of the people that walk into their stores every day to have a realistic chance at lasting growth,” said CROSSMARK Regional Vice President John Cardamone. “Aldata’s Shelf Planning and Space Automation solutions are critical in helping us customize space planning for each of the stores that stock our clients’ brands and optimize shelf space to improve their overall ROI. We chose Aldata as a technology partner because their products deliver the store and shopper insights necessary to uphold our high client service standards, analytic capabilities and the ability to deliver go-to-market solutions.”

Space Automation, a component of the Aldata Category Optimization suite, enables CROSSMARK analysts to create customized planograms that optimize store-level shelf space utilization, significantly decrease planogram creation time, and help their clients and retailer partners to increase sales by as much as 25 percent per category and dramatically reduce out-of-stocks.

“CROSSMARK guides some of the most powerful brands in the world to market and we are excited to help their clients achieve success,” said Brendan Lowe, president, Aldata North America. “Our solutions empower our clients to achieve the perfect mix of products to meet local shoppers’ needs. CROSSMARK will now offer its clients these tailored product assortments to increase customer loyalty and profit margins, and we are thrilled to be working with a company that understands the critical role that merchandising plays in overall business development.”

About CROSSMARK®
CROSSMARK is a leading sales and marketing services company in the consumer goods industry that provides growth solutions with exceptional service to manufacturers and retailers. For over 100 years, CROSSMARK has helped the most powerful brands in the world achieve their business objectives across a wide range of retail channels.

Expertise encompasses the areas of Headquarter Sales, Retail Merchandising, Retailer Solutions, Event Marketing, In-Store Data Collection, Retail Analytics, and Retail Technology Solutions. Headquartered in Plano, Texas, CROSSMARK employs more than 30,000 associates worldwide with 40 offices throughout the U.S., Canada, Mexico, Australia, and New Zealand