News

Forté Pharma, the market leader for slimming products in France, will use Aldata’s Space Optimization solution to automate their space planning processes and to take a lead advisory role in maximizing category performance for its retail partners.

“By using Aldata’s solution to automate our space planning process and planogram production we are able to free up time and focus on those areas of our business that add real value to our retail partners,” said Isabelle Schneider, Marketing Manager, Laboratoires Forté Pharma. “We are now able to collaborate even closer with our retail partners and offer more category advice, further strengthening relationships.”

About the company
Forté Pharma, the market leader for Slimming products in France, offers dietary supplements to aid slimming, energy, health and beauty. Forte Pharma operates in a highly competitive market where new product introductions are frequent.

What have they purchased and how will it help their business:

• Forte Pharma will use Aldata’s Space Optimization solutions, part of the Aldata Category Management & Optimization suite, to automate their space planning processes and planogram production
• This will enable the manufacturer to provide its retail partners with store-specific merchandizing plans based on local demand
• It will also enable the company to easily introduce and delist products from its range and reflect this through its merchandising plans
• By selecting Aldata, the company is also able to extend the model into its other European and US locations when needed

Read the full release issued in French