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Moroccan retailer Marjane, selects Symphony EYC to optimize its warehouse operations

Feb 19, 2013

Leading retailer equips its new warehouse with Symphony EYC solutions, to control inventory and resources in real time, as well as improve efficiencies through the implementation of voice-directed order picking.

Marjane Holding, a leading grocery, electrical and household goods retailer in Morocco, has selected Symphony EYC solutions to optimize the operations of its new 23 000m2 warehouse, located in the Casablanca region and managed by DHL.

Marjane Holding operates three brands Marjane, Acima and Electroplanet across approximately 70 stores in the Kingdom. To meet increasing demand from shoppers, the retailer plans to open additional sales outlets over the next three years. To meet these growth requirements, Marjane Holding opened a new warehouse at the beginning of 2012, with operations managed by DHL. The retailer has deployed the G.O.L.D Warehouse Management solution and thanks to onboard forklift terminals, staff are now able to monitor in real-time - human and material - resources as well as inventory movement within the warehouse. 

DHL order pickers are now also equipped with G.O.L.D. Warehouse Voice Operations. This technology has enabled them to communicate vocally with their hand-held smart devices, in addition to the usual techniques (flash, touch screen, keyboard, etc.), improving productivity whilst reducing costs.

Read the release in French
 

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Symphony EYC delivers ROI for retailers and manufacturers by using customer insights to drive execution through software and services that enable a better customer experience and optimized operations. The solutions optimize multi-channel customer engagement strategies, assortment, merchandising, marketing, inventory fulfillment, store operations and supply chain execution ensuring multi-channel connectivity of both the customer experience and retail operations. Deployed in over 70 countries, Symphony EYC is a strategic partner to leading retailers and manufacturers worldwide enabling them to differentiate against the competition, improve productivity and deliver value to the bottom line.

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