Help retail partners meet changing shopper demands and maximize opportunities for category growth
With shoppers now identifying brands at the shelf in less than a quarter of a second, CPG manufacturers must support their retail partners with more informed, up to date, and effective category recommendations, as well as trade, promotion and merchandising plans. Aldata equips category teams with software solutions that enable them to leverage shopper insights and identify market opportunities for existing products and NPD.
Automation and visibility supply the key
Aldata removes all the manual tasks to supply category managers and sales teams with the automated tools required to monitor key metrics and confidently build strategic recommendations. Dashboard driven reporting allows users to quickly uncover the issues and opportunities afforded by product, price, promotion and distribution within categories at a top-level, before drilling directly down into the detail to remedy problems and capitalize on their insights.
Specifically, Aldata’s Merchandising & Category Management and Trade & Promotion Management solutions support CPG manufacturers with best practice, allowing you to:
- Assess, benchmark and optimize your category by identifying trends, opportunities and generating optimized strategic assortments
- Understand, identify and improve sales by optimizing promotional effectiveness and the impact of price changes
- Move from strategy to store execution with automated planogram generation and macro and micro space optimization
Armed with this insight, category and sales teams can now make strong recommendations to their retail partners, help them respond faster and more effectively to shopper demands, and drive category growth.
Customer Success Stories
Learn how Aldata solution's have optimized customers' category management, range, assortment, and planogram processes. You can also view Aldata's full customer success stories here.