Category Assessment

Build a complete understanding of your category

For a complete category assessment, category managers need access to metrics that reveal the influence of assortment, price and promotions on category performance. With Aldata Category Insights, you can now conduct a complete category assessment against the market, across retail accounts, and drill deeper into the data to uncover the effects of price and promotions. This granular analysis provides critical input into the strategic assortment planning process, enables you to identify distribution gaps and maximize opportunities.

Aldata’s Category Assessment dashboard delivers instantly accessible overview of category performance

The dashboard driven workflow delivers an instantly accessible overview of category performance. You get answers to the key questions on product performance,across retailer accounts. Traffic light highlighting brings to life the key category performance aspects for product, price, promotion and distribution.

With Aldata Category Insights you can now identify more opportunities for your retailer partners at the cluster and individual store level – everyday:

• Quickly identify distribution gaps for easy-win sales opportunities
• View trends over multiple time periods; daily, weekly, monthly, 16 or 52 weeks
• Benchmark category performance against the market
• Understand the contribution each retailer partner has on category performance
• Compare the effectiveness of assortments, pricing and promotional strategies
• Benefit from industry-best practice with pre-built analytics

Discover more with Aldata Category Insights

Aldata's Category Assessment solution is part of the Aldata Category Optimization approach. Contact us to learn more about Aldata Category Insights. 

Discover complimentary solutions for Strategic Assortment Planning, Shelf Planning and Planogram Automation available with Aldata Category Optimization