Trade & Promotion Management
Evaluate, build and deliver effective trade & promotion plans
Investment in trade and promotion management typically accounts for 10-20% of a manufacturer's revenue. Yet manufacturers often struggle to pinpoint where these activities translate into sales or profit – both for themselves and their retail partners. Using Aldata’s Trade & Promotion Management solutions, account managers, sales directors and finance teams can now deliver more effective sales forecasts and trade and promotion plans for their brands and product categories jointly with their retail partners.
Collaborate with retailer partners on joint business plans
With Aldata’s Trade & Promotion Management solutions, manufacturers and their retail partners now easily share results of previous promotions and price changes. Bringing their effects to the surface reveals the potential uplift in sales and margins. Making them transparent encourages mutually beneficial arrangements for spending on trade promotions:
- Demonstrate how your account plans meet organizational objectives
- Identify activities that deliver more sales and profitable growth
- Model the margin impact of price and promotional changes
- Increase the effectiveness of Sales and Finance planning
- Adopt a Joint Business Planning approach with retailers
- Identify and take advantage of opportunity gaps for revenue growth
Discover more with Aldata Trade and Promotion Management
Learn how Aldata’s Trade & Promotion Management solutions help manufacturers take control of account planning, trade profitability, promotional evaluation, pricing and distribution.
Contact us to learn more
Maximize everyday opportunities with your retail customers. 
Maximize your trade & promotional spend. Assess, build and deliver profitable plans.
Sustain planogram compliance and regain control of retail execution
