Aldata Category Insights
Aldata Category Insights enables the category manager to benchmark the market, retailer and category and then drill down and discover the contributing factors of range, price and promotion. It provides you with the competitive edge when analyzing category performance. Within a few minutes the category manager is able to assess the overall performance of the category and then drill through the levels of segmentation to SKU pinpointing areas of particular strength or weakness. The comprehensive set of analyses ensures that you have complete understanding of the category, ensuring that the correct decisions are made. Suppliers invest millions in continuous data sources (retail audit etc); now with Aldata Category Insights you can improve the return on your investment.
Features
- Examines retailer performance by benchmarking, under/over trading, comparative growth, and seasonal performance etc
- Range/Assortment Analyses
- Pricing strategies/tactics
- Price and distribution band analyses
- Deployment of promotional effectiveness
- Seasonality trends
- Promotional efficiency and reliance
Benefits
- Insight into hidden opportunities
- Instills rigor and structure into the category management process
- Increase effectiveness of category initiatives
- Allows a more comprehensive category understanding
- Structured workflow – logical & robust analyses
- Minimizes data processing resource requirements