Aldata Customer Manager - Promotional Evaluation
Understanding the impact a promotion has had on sales can give valuable insight into the success of future campaigns and promotional strategies. Aldata Promotion Evaluation can be used to interrogate EPOS data and model promotional activity. Data can be imported from market data sources and account specific sales systems. Customizable views allow the user to evaluate all aspects of the promotion mechanic.
With Promotion-Evaluation you are able to complete analysis by:
1) Pre-Promotional Evaluation 2) Post-Promotional Evaluation 3) Promotional Guidelines 4) Business KPI tracking 5) Strategic Investment.
The solution can be tailored for: account managers, senior sales managers, finance managers, sales operations and trade marketing managers. It offers pre-promotional planning, assignment of promo ID’s to individual campaigns, and promo ID’s can be linked to products, brands, accounts, weeks, promo characteristics (i.e. type of promo, in-store execution).
Features
- Pre-promotional evaluation
- Post-promotional evaluation
- Promotional guidelines
- Business KPI tracking
- Strategic investment
- Central database for all promotional detail
Benefits
- Increased promotional profit
- Better promotional planning
- Supports a clear unambiguous business process
- Better informed trade negotiations
- Consolidates all promotional metrics into one database
- Saves valuable time