Aldata Range Manager
Aldata Range Manager enables the category manager to consolidate the key data sources required to conduct category exercises and walk through the analysis, range optimization, space allocation and plan design.
This fully integrated tool set enables a consistent approach to be followed in a wide range of category management applications. The user can select analyses and modeling scenarios from an extensive library which provide unique insights. The findings and recommendations can then be consolidated in the interactive account review and presented to the buyer.
By implementing Aldata Range Manager, CPG manufacturers have increased the effectiveness of their category teams and strengthened their trading relationship with the retailers.
Features
- Market analysis enables full assessment of category performance
- Unique analytical views to give a competitive edge to range planning
- Links easily into external & internal data sources
- Range optimization can be based on EPOS and Consumer measures
- Multi-ranging saves time producing consistent and optimized ranges across different accounts / fixture sizes
- Conduct post range reviews
- Fully customizable
Benefits
- Easy to use
- Significant savings in time to conduct reviews
- Develops robust arguments for listing decisions
- Quickly produces balanced ranges and provides the competitive edge in preparing arguments for distribution changes
- Structured workbook approach increases accuracy and encourages a consistent approach
- Ensures that proposed ranges are actionable
- Assortment and planogramming in one tool reduces time
- Turns data into insights
- Professional customer review presentations