Aldata Customer Manager - Trade Planning
Trade Planning enables you to model the effects on profitability of changing volume and trading terms for individual accounts. If offers a robust link between sales and supply chain, as well as tighter management of trade expenditure budget.
For account managers it allows them to assess the impact of promotional activity on sales, costs and profit. All plans, forecast and actuals are automatically consolidated in a central repository so that the total impact of the individual account plans can be assessed at any level such as customer, channel, brand or category.
For sales and channel directors it delivers a consolidated view of the business at channel and total level enabling them to evaluate performance against budgets and plans, and provide clear visibility of opportunities and issues.
Trade Planning modules include: Account Planning and Promo Deal Evaluation, Account Planning and Forecasting, Promotional Deal Evaluation and Maintenance, and Consolidation.
Features
- Extensive range and analytical views
- Evaluation of promotional costs and impacts
- Detailed performance analysis of accounts
- Top Down & Bottom Up modeling
- Custom aggregates of product, account and time
- Variance analysis between the plan, forecasts and actuals
- What-if scenario planning, deal evaluation, analysis and reviews
Benefits
- Identifies real value of opportunity gaps
- Provides a clear understanding of what account plans will deliver to the business
- Impact of different scenarios can be quickly evaluated
- Provides managers and analysts with powerful 'what-if' evaluation tools for trade profitability and promotional evaluation
- Evaluate sales, RSPs, retail profit, and internal margin performance of account which identifies opportunities