Veikon Kone Success Story
Veikon Kone is one of Finland’s leading home electronics retailers, operating 19 stores throughout the country. As the industry struggles in the current economic climate, the issue of loyalty at the store level is taking on increasing importance.
The most successful loyalty programs reach out to customers with offers tailored to their personal interests and tastes, via their preferred method (email, SMS, direct mail, etc), at a time that’s relevant to them, encouraging them to return to their most frequently visited store time and time again.
Veikon Kone prides itself on its loyalty system, Aldata Loyalty, which is helping the business to understand and serve its customers better as well as differentiate itself in its home market.