Succès Clients

Frucor Beverages is the market leader in energy drinks throughout Australasia and the second-largest non-alcoholic drinks company in New Zealand. 

Frucor needed to be able to utilize its unique demographic intelligence to produce store specific and cluster level planograms for Frucor owned fridges in convenience retail outlets. While they had ready access to the data, Frucor had no way of translating it into usable planograms for their independent customers.

Since going live on Aldata’s Space Optimization solutions, Frucor have increased sales ahead of the market, produced over 900 store specific planograms in 4 weeks and added an additional 2700 distribution points across the 463 stores that have implemented the customised store specific planograms.

Using Aldata’s Space Optimization solution for automated and manual space planning, Aldata partner Metiri Mensus were able to provide a working demonstration with Frucor data that produced store specific planograms in an easy step-bystep process. The project was developed in conjunction with Frucor to make sure their needs were met.


This case study was produced in conjunction with Aldata’s partner Metiri Mensus, experts in merchandising and retail space planning and official distributors of Aldata’s Category Optimization suite throughout Australia and New Zealand. www.metirimensus.com