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Acosta Automates Space Planning with Apollo Space Optimization

Jacksonville, Florida-based, Acosta Sales & Marketing provides outsourced headquarter sales, retail merchandising, marketing and customer support services to consumer packaged goods manufacturers. It currently represents more #1 and #2 brands in each product category than any other sales agency in the United States and Canada. Acosta works closely with retailers to plan, execute and sell, with its category management and retail space technology professionals analyzing the best placement for clients’ products. Last year, the company created more than 90,000 planograms with Aldata’s Apollo Space Optimization software, enabling its CPG company clients to optimize their retail presence.

Apollo Space Optimization provides companies like Acosta with the ability to automate planogram production, enabling consistent and accurate execution of category plans and new product launches at any required level, even down to the store and shelf. The result? Reduced lost sales, tailored assortments, minimized waste, rapid ROI, and tighter ties with clients and customers.