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In a retail business, the importance of merchandising cannot be underestimated. As the need for localization strategies grows, retailers are looking for ways to tailor assortment planning and space utilization to individual stores. Stores that can stock products targeted to customers’ needs while optimizing the shelf space of their particular environments have a distinct competitive advantage.

Merchandising strategies that marry assortment planning, space optimization, and price modeling for individual stores are a powerful new weapon that retailers are using to maximize customer loyalty. By taking merchandising to the next level, retailers are winning where it counts – at the shelf.