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The product has been chosen. The promotion is set. There’s only one big decision left to make. How much inventory do you need? Getting the answer right means the difference between achieving critical sales goals and running a promotion that disappoints customers and executives alike.

In an increasingly sophisticated environment, retailers can no longer rely on siloed forecasting processes that fail to account for the full range of challenges and opportunities that promotional sales strategies present. Remaining competitive means using a proven approach for executing and optimizing this essential sales tool.