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Master Data Management Backbone Facilitates and Accelerates Deployment to New Outlets throughout the Balkans.

Aldata Solution, a leading provider of software solutions for the retail industry, today announced that Interex, the trading entity of global retailer Intermarche and one of the largest international supermarket chains in Serbia, has successfully piloted Aldata G.O.L.D. Central to optimize replenishment at its Šabac store and plans to extend its replenishment capabilities to its other Serbian stores. G.O.L.D.’s Master Data Management (MDM) backbone and international support will enable Interex to continue to extend the single G.O.L.D. replenishment solution into its other Balkan countries.

Interex will deploy the Aldata replenishment capabilities to all six of its retail stores in Čačak, Belgrade, Niš, Zaječar, Šabac and Priština by the end of 2008. Following its G.O.L.D. rollout to Serbia, Interex also plans to extend G.O.L.D. Central to its Romanian stores.

G.O.L.D. Central is a complete management solution for central head-office operations that enables the control, management and optimization of logistics and commercial flows and facilitates stock level management, pricing, ranges and assortments and replenishment.

To optimize replenishment and improve efficiencies, Interex initially licensed Aldata G.O.L.D. in 2005 for its stores in Bosnia and Herzegovina in order to more efficiently manage its head-office, logistics and store operations.

“As we extended Aldata G.O.L.D. across our Balkan stores, Interex has progressively improved the efficiency and quality of our supply chain business processes and improved customer satisfaction too,” said Milan Dobrota, Interex IT director after successfully completing the Serbian pilot program. “Thanks to the training and support of Aldata's experienced professionals during the Bosnia and Herzegovina implementation, our team is qualified to implement and maintain Aldata G.O.L.D. on its own in both Serbia and Romania.”

“We are extremely satisfied with the Aldata G.O.L.D. implementation at Interex, and their team confirmed once again that our product takes much less time to be deployed than our competitors’, considering comparable projects,” said Ivan Guzelj, Managing Director of Aldata Solution Slovenia. “With Aldata G.O.L.D., Interex can operate its supply chain more efficiently, and this expertise gives them a tremendous competitive advantage in the market as well.”

About Interex
Interex is the trading entity of the global retailer Intermarché for its operations in the Balkans. One of the largest food and non-food products retailers in the region, Interex predominantly runs a low price policy in its stores in Bosnia and Herzegovina, Serbia and Romania. Intermarché is a chain of supermarkets noted for their convenient locations. Interex is a part of Intermarche, French leading retailer with business in 10 European countries, annual revenue of 32 billion EUR and 112.000 employees. For more information, go to www.intermarche.com